Selfridges

Selfridges

Selfridges is a large department store that stocks everything one would want from a shopping trip; food, home items, shoes, bags, high street, high end designer items, jewelery etc. You can literally enter the store in the morning and not leave until late that night, if you where somebody that didn't like to walk the streets of London.  Every floor is made to suit the particular shopper that would be interested in the items that floor offered. For example the bottom floor is food items, restaurants and home so as such the floor is made to be homely with a real class, encouraging you to sit down in one of the cafe's and enjoy the atmosphere. It happens to be the most affordable floor and as such is on the ground where all shoppers would walk through encouraging all to buy. The music is jazzy Christmas music that is easy to listen to and enjoy. Everything from the simple white decor and festive decorations to the marble like floor compliments the feel of the floor. It is clear that the visual merchandising in the windows is not the only thing Selfridges put 100% effort into. 

As soon as you enter floor two immediately the music changes to chart music where the light is bright to see your face clearly and the workers become far more hands on telling you about deals and asking are you interested in trying a product. I ran from this floor, personally do not enjoy being talked into buying anything and not being allowed to think for myself. It COMPLETE opposition to this you can walk up a floor to the designer section, where the music, workers and decor is minimal allowing each designer to have they're own creative space that affluently displays them and what their label represents. However I found it to be as if they could smell that my purse was empty and could feel their unwelcoming breath on my neck. Although to say that I didn't enjoy being that close and personal to the legends of fashion work would be a lie!

Although Selfridges is not my kind of shop I can appreciate how it would appeal to the majority of shoppers, each floor and section has been carefully thought out to meet the needs of the customer and make their visit enjoyable. It suits all classes, style and age.