Urban Outfitters

This shop is another one I have attended many times before now. Something I always have concluded about Urban Outfitters is everything matches the lifestyle they have consumed and buying any item is buying into this lifestyle whether it be a heavy knit arty style cardigan to a flowery alcohol hit flask. Everything is quirky, the material mannequins which make the models look shapeless and chunky but yet lovable, the wooden flooring with wooden displays with wooden bowls holding accessories and fashion jewelery. The music heightens this experience with dirty hip hop and sales assistants with piercings and heavily tattooed. Although the clothing doesn't always follow fashion trends it is almost always inevitable to be identified as an urban outfitters when wearing any of their products. They have managed to produce a style that is recognized and appreciated all over.